Websites

Two websites that I frequent are the websites of Kroger and Publix. These stores do not exist in the same areas for the most part but they do mostly sell the same products. When you first open both of the websites they open to a picture of an already prepared meal. I find this kind of ironic because neither places sell the fully prepared meals. Just the ingredients for the meals. Both have slide shows following the opening picture of the meal. Kroger has the meal, an ad for ordering a party pan online, and a slide showing someone shopping with their smart phone asking if you have their app. The Publix page has a similar slideshow. They have the meal, a digital coupon ad, a picture showcasing their delightful workers, and then another ad for coupons. Both have a little pop up telling you to find your nearest location. This is important to the stores because you cannot really buy groceries online through these stores.  They both have a horizontal menu at the top with various options to go to what you are looking for. The websites are more set up to answer questions than to shop. They also have their digital coupons easily accessible and they have the menus to the bakery and deli easily accessible if the visitor wants to order anything special. The audience is the same for both sites.  They want to be able to go to a store to meet all of their quality grocery needs with keeping their budget and having friendly service. Publix focuses more on the friendly service and Kroger focuses more on the non- stop shopping. They show the ethos with their pictures of food. Publix also has a “What People are saying about us” section where there is a quote from a costumer. Both of the websites make good choices in regards to what they are trying to accomplish. They are simple but still have a feeling of the excellent food choices you will have once you chose to shop there.  These stores do not have many competitors but they want to make sure you know that they are still a good choice.